BRAND IDENTITY
GRACE LOVES LACE –
LA BAMBA
BRAND IDENTITY AND DEVELOPMENT | ART DIRECTION
LOGO DESIGN | GRAPHIC DESIGN | SOCIAL MEDIA | WEBSITE DESIGN
The La Bamba campaign for award winning Australian bridal label, Grace Loves Lace, is luxury you can dance in.
The La Bamba campaign, centred around energy and motion, elegantly encapsulates the spirit of dance with the Grace Loves Lace logo captured within a Spanish fan to embody the effortless passion and movement the collection exudes.
Brand Laundry’s founder and creative director Casey was Grace Loves Lace’s art director and graphic designer for the campaign and worked alongside Grace Loves Lace’s founder Megan Ziems to develop the concept for the collection and design the brand identity, website, digital marketing assets, print collateral and social media video content.
The La Bamba campaign’s brand mark cleverly incorporates the Grace Loves Lace logo, transforming it into an elegant Spanish fan that perfectly aligns with the collection’s vision and energy.
Drawing inspiration from traditional Spanish typography and colour palettes, the distinct La Bamba identity vividly narrates the collection’s story. Luxurious accents of gold, paired with a minimalist design, effortlessly convey the timeless and elevated essence of the Grace Loves Lace bride.
La Bamba invites brides to embody a fierce and passionate love that keeps your feet dancing long into the night.
