BRAND IDENTITY
STELLA BY THE FRENCH
BRAND IDENTITY AND DEVELOPMENT
LOGO DESIGN | GRAPHIC DESIGN
STELLA By The French is the ivy league learning platform from Australia’s premier beauty academy and long-term client, The French Beauty Academy. The French partnered with Brand Laundry to bring to life the identity of STELLA and the design of the platform.
STELLA is the north star of every Frenchie’s learning journey. Latin for ‘Star’, the origin of their name is the language found at the heart of all education and means to shine brightly in the world constellation. The platform took on the identity of a friend that supports students through their learning journey. Visually the concept is communicated through hand illustrations that represent their personality and ethos, encouraging students to reach for the stars while allowing the identity to be ambigious and inclusive. Transforming the education experience into one that shoots for the moon, STELLA By The French is fun, supportive and out-of-this-world helping hand.
“Shine your light, you will inspire others to radiate their inner light”
LAILAH GIFTY AKITA
“Well it’s official ! [Brand Laundry] have done it again and hit it out of the ball park! STELLA and the creative they’ve put together is a smashing success!
Everyone [in our team] is obsessed. Literally. Such an amazing job!”
ANGIE GAFFNEY
STRATEGY & BRAND DIRECTOR
THE FRENCH BEAUTY ACADEMY
“For my part I know nothing with any certainty; but the sight of the stars make me dream”
VINCENT VAN GOGH
“I am “over the moon” (don’t mind the pun) about STELLA. The creative gives The French some instant wins as well as fulfills our long term goal for the overall look and feel of the STELLA program.”
LANA ENDERSBY
INNOVATIVE LEARNING & INDUSTRY ENGAGEMENT MANAGER
THE FRENCH BEAUTY ACADEMY
