SOCIAL MEDIA
THE BODY METHOD
ART DIRECTION | CHANNEL MANAGEMENT
CONTENT CREATION
The Body Method
A place to move mindfully, The Body Method is a boutique pilates studio, with multiple Gold Coast, focusing on functional, mindful & meaningful movement. Undergoing new ownership, we were able to help The Body Method re-establish their brand tone & visual direction through their social media by providing a strong social strategy, art direction, content creation, caption writing and on-going management of their channel. During our partnership, we were able to increase the awareness of their business and improve their engagement with their target audience.
Creative Direction
As part of the social strategy, we provided the new owners of The Body Method with creative direction to help establish their brand identity. The creative direction strategy included creating a brand mood board and visual tone from their highest performing content, establishing unique selling propositions (USP’s) and putting together customer objectives.. The creative direction lead the social strategy, including content, photography and brand collateral with the objective to capture & communicate the heart of the brand, widen their reach and boost studio bookings.
Engagement Increase
During our creative re-drection period with The Body Method, engagement, reach and post performance rates increased through the social media strategies that were put in place. Within the first 2 weeks of curating and managing The Body Method’s content we saw the brand’s social perform significantly improve with impressions increasing 84% and their reach to users outside of their exisiting following increase by 67%. Our strategy to focus on comments and action engagement also resulted in the averge comments per post increasing by 33% which supported stronger engagement for the brand overall.
“We have have loved [Brand Laundry’s] vision, creativity and total understanding of the social media world. I want to thank you from the bottom of my heart for putting your heart and soul into this project with us. I can see through your work how much you have taken this on as though it was your own and it is so heart warming and comforting to know we have someone we can trust unconditionally in the marketing world”
SARAH CALLAHAM
OWNER + DIRECTOR
THE BODY METHOD
